SUN gives away Motorola phones together with EPSON

Here's a promo - EPSON and Sun Cellular are giving away stuff:

From August 30 to November 30, 2008, Epson and Sun Cellular will be giving away Motorola W181 Phones, plus a 250 Easy Line Load. The 250 Easy Line Load is valid for (1) one month for the unlimited Sun to Sun text and 20 minutes of Sun to Sun calls.

Getting your free Motorola Phone is easy! Every purchase of an Epson Multimedia Projector (EMP S5/X5) automatically makes you eligible to be a brand-new owner of the Motorola W181 or any similar Motorola phone unit. Promo runs until November 30, 2008. [source]

I think SUN should be making itself more visible in promotions such as these to bring up their brand equity (public image). They aren't big on promos, as their main product (Unlimited texting) already seems like one. Well, good one for them.