2005: Aggressive Strategies

TELECOMWORLDWIRE-21 February 2005-Philippine senator questions standard of Sun Cellular's service(C)1994-2005 M2 COMMUNICATIONS LTD http://www.m2.com

A senator in the Philippines has asked the country's National Telecommunications Commission (NTC) to investigate complaints about the quality of service provided by mobile phone operator Sun Cellular.

Marcelino Libanan, representative for Eastern Samar, said that complaints against Sun Cellular have risen, and that the company only has a 38% connection rate and that it drops calls after 15 minutes. Libanan said that the NTC minimum connection rate is 93% and that the rules must be imposed on operators without fear or favour.

The poor connection rate experienced by Sun Cellular users has been blamed on the company's aggressive subscriber acquisition strategy which, although highly successful, has put a strain on the operator's facilities, reports Asia Pulse. [source]